Landing pages: warming up cold traffic

It depends on kind and scope: how much research is needed, whether one page is built or several in sequence, such as an advertorial before the sales page, and whether we build in your store or with Funnelish. A flat price that fits every product would be a guess.

Once the scope is set, you get a fixed price. You get a first estimate in the intro call.

It depends on the kind of page, the scope of the research and how quickly you give us feedback.

We give you the schedule together with the fixed price, once the scope is set.

All the kinds needed between ad and purchase: advertorial, listicle, quiz, comparison page, sales page, plus promotion and seasonal pages. Which kind fits depends on how much your visitor already knows.

Cold visitors we warm up with an advertorial, listicle, quiz or comparison page. Anyone already considering your product needs a sales page or an offer with a real deadline. Often two pages work together, such as an advertorial before the sales page.

A product page serves all visitors: those from search, from the menu, your regular customers. It offers a menu, more products and many paths. Anyone arriving cold from an ad often finds no reason to stay there.

A landing page is built for one ad and one group of visitors. It picks up the ad's promise, explains the problem and leads to exactly one action, for example to the cart.

An advertorial is a kind of landing page: a promotional page in the style of an editorial article. It tells how a problem arises, why previous approaches do not help and what works instead. Then comes your product.

Because it looks like an article, we label every advertorial as an ad, as competition law requires. Advertorials suit visitors who do not know your product yet, and often sit between the ad and the sales page or product page.

Especially there. On Facebook, Instagram and TikTok hardly anyone searches for your product on purpose, the ad appears while scrolling. Those who click are curious but rarely ready to buy. A landing page meets exactly this cold traffic, for example an advertorial, a quiz or a comparison page.

The ads themselves are run by you or your agency. We match the page to the image and promise of your ads and check before launch whether clicks, carts and orders arrive in your ad accounts.

Both are possible. In Shopify we build the landing page as its own page in your store, with your products and your checkout. Alternatively it is built with Funnelish, a landing page builder.

Which path fits depends on your store platform and on how the page should work with cart and checkout. We clear that up before the start. If your store does not run on Shopify, we discuss the integration in the intro call.

By all the metrics that count in e-commerce: click-through rate, time on page or scroll depth, clicks to the store, cart, conversion rate, meaning the share of visitors who order, plus order value and orders. Before launch we check that each of them is recorded cleanly. So you see exactly where visitors drop off.

If the volume is enough, we test two versions against each other in an A/B test. What the test is measured on, for example clicks to the store or orders, we set in advance. For orders the rule of thumb is: a difference of 20 percent needs around 400 per variant. If the volume is not enough, we compare before and after and name the uncertainty openly.