- Industry
- Premium food
- Platform
- Shopify, no migration
- What we did
- Conversion optimization with A/B tests
- Flavor selection on the product page
- Reviews in the buy box
- Upsell in the cart
- Result
- 46 A/B tests in 6 months, 32 of them with an uplift
Conversion optimization
How did we help Dogs’n Tiger find the biggest loss in the store?
Bundle, subscription and food quiz moved to where the purchase happens.
- Industry
- Dog and cat food
- Platform
- Shopify
- Period
- June 2025 to December 2025
- Building blocks
- Cart with progress bar
- Bundle and subscription in the buy box
- Food quiz for dogs and cats
- Landing pages for dogs, cats and seasonal promotions
Starting point
What we found
Dogs’n Tiger sells food for dogs and cats. There was a range of flavors, a subscription and bundles, but you hardly saw them on the way to the purchase.
Most visitors never saw a food product: they landed on the home page or a guide and left again.
Before76% left the store before seeing a product page.Source: Google Analytics, 90 days to May 28, 2025
- Why people react this way
- Anyone who does not immediately see which food suits their pet does not keep searching for long.
- What is different now
- A food quiz for dogs and cats was added to the home page and the category pages.
Free shipping and the subscription discount went unnoticed, and often only one product ended up in the cart.
Before60% dropped off between cart and checkout.Source: Google Analytics, 90 days to May 28, 2025
- Why people react this way
- A goal you can see spurs you on to reach it, like the almost full loyalty card at the bakery.
- What is different now
- Bundle and subscription moved directly into the buy box, and in the cart a progress bar showed the way to free shipping.
New visitors hesitated, while those who already knew the brand were more likely to buy.
BeforeAfter viewing a product, 82% of new and 60% of returning visitors dropped off.Source: Google Analytics, analysis of May 28, 2025
- Why people react this way
- Anyone who does not know a brand looks for proof before the first purchase that others have had good experiences.
- What is different now
- The product page received a 30-day taste guarantee, seals and reviews.
Result
What changed
The biggest loss happened before the first product page. Quiz, buy box and cart addressed exactly that point.
Intro call
What would we find in your store?
We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.
- 180+ stores we have worked on
- Over 300 store audits
- 5.0 stars from 17 reviews
More case studies
All case studies- Industry
- Dog and cat food
- Platform
- Shopify, no migration
- What we did
- Conversion optimization
- Cart with progress bar
- Bundle and subscription in the buy box
- Food quiz for dogs and cats
- Result
- The biggest loss happened before the first product page. Quiz, buy box and cart addressed exactly that point.
- Industry
- Confectionery
- Platform
- Shopify, no migration
- What we did
- Store, UX and conversion optimization with A/B tests
- Advent calendar campaigns from the third quarter
- Product page of the XXL advent calendar
- Recommendations after the cart click
- Result
- over 50,000 XXL advent calendars in the 2025 season
