Zum Inhalt springen

For new clients: we design your mobile menu free of charge.See mobile designs

Book an intro call
Book an intro call

A/B tests and conversion optimization

How did we show Paigh where customers drop off?

Product page, categories and menu now start where customers drop off.

Industry
Fair fashion
Platform
Shopify
Period
2024 to October 2025
Building blocks
  • Brand benefits on the product page
  • Filter structure in the categories
  • Recommendation popup
  • Deals on the homepage
  • Mega menu

Starting point

What we found

Paigh sells fairly produced pants. Most customers come on their phone.

  1. Many customers looked at pants but could not decide.

    Before78% added nothing to the cart after viewing a product.Source: Google Analytics, September 1, 2024 to February 26, 2025

    Why people react this way
    Between similar pants you need a clear reason for exactly this pair, otherwise you put the decision off.
    What is different now
    The product page now shows the brand's benefits at a glance.

  2. On the category page, discount banners and filters came first, and the first pair of pants only after scrolling.

    BeforeMost clicks went to the discount banner and the filters, the products sat below the visible area.Source: Heatmap of the category page (mobile), March 2025

    Why people react this way
    Anyone searching with a goal wants to narrow down first, and if that is tedious, they never even see the products.
    What is different now
    The categories got a new filter structure.

  3. On mobile, the category names at the top were hard to read.

    BeforeThe names in the category slider got lost against the image background.Source: Page review of the mobile homepage, March 2025

    Why people react this way
    What you cannot read at first glance, you do not tap either.
    What is different now
    The menu was reworked and now names the types of pants clearly and legibly.

Result

What changed

The points where customers drop off are named: product page, category page and menu. That is where the changes start.

Intro call

What would we find in your store?

We start with your visitors' behavior. In 30 minutes with David Pehl or Anas Elimani you will learn whether and how we can help.

  • 180+ stores we have worked on
  • Over 300 store audits
  • 5.0 stars from 17 reviews
Book an intro call

More case studies

All case studies

  • How did we help Dogs’n Tiger find the biggest loss in the store?

    Industry
    Dog and cat food
    Platform
    Shopify, no migration
    What we did
    Conversion optimization
    • Cart with progress bar
    • Bundle and subscription in the buy box
    • Food quiz for dogs and cats
    Result
    The biggest loss happened before the first product page. Quiz, buy box and cart addressed exactly that point.

  • How did we help Sugargang make the most of the short advent season?

    Industry
    Confectionery
    Platform
    Shopify, no migration
    What we did
    Store, UX and conversion optimization with A/B tests
    • Advent calendar campaigns from the third quarter
    • Product page of the XXL advent calendar
    • Recommendations after the cart click
    Result
    over 50,000 XXL advent calendars in the 2025 season
Clicking loads the chat of our provider. No data is sent to them before that.